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Digital Marketing Course in Goa

Master Digital Marketing
in Goa

Unlock the secrets of Digital Marketing in Goa with our comprehensive course.

Comprehensive Digital Marketing Course

  1. Introduction to Digital Marketing:

    • Overview of digital marketing landscape
    • Evolution of digital marketing
    • Importance and benefits of digital marketing
  2. Website Fundamentals:

    • Basics of website creation and design
    • Understanding user experience (UX) and user interface (UI)
    • Introduction to content management systems (CMS) like WordPress
  3. Search Engine Optimization (SEO):

    • On-page SEO techniques
    • Off-page SEO strategies
    • Keyword research and analysis
    • SEO tools and analytics
  4. Content Marketing:

    • Content creation strategies
    • Blogging and article writing
    • Content distribution channels
    • Content optimization for SEO and social media
  5. Social Media Marketing (SMM):

    • Overview of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
    • Social media strategy development
    • Paid advertising on social media
    • Social media analytics and tracking
  6. Email Marketing:

    • Building an email list
    • Email campaign planning and execution
    • Email automation and segmentation
    • Email marketing tools and metrics
  1. Pay-Per-Click Advertising (PPC):

    • Introduction to Google Ads and Bing Ads
    • Campaign setup and optimization
    • Keyword targeting and bidding strategies
    • Ad copywriting and A/B testing
  2. Display Advertising:

    • Banner ad creation and optimization
    • Display ad networks and targeting options
    • Retargeting/Remarketing strategies
  3. Analytics and Data Interpretation:

    • Introduction to Google Analytics
    • Key performance indicators (KPIs) for digital marketing
    • Analyzing and interpreting marketing data
    • Making data-driven decisions
  4. Mobile Marketing:

    • Overview of mobile marketing landscape
    • Mobile app marketing strategies
    • Responsive design and mobile-friendly websites
  5. Digital Marketing Strategy and Planning:

    • Creating a digital marketing plan
    • Budget allocation and resource management
    • Campaign measurement and optimization
    • Case studies and real-world examples
  6. Emerging Trends and Technologies:

    • Voice search optimization
    • Artificial Intelligence (AI) in marketing
    • Augmented Reality (AR) and Virtual Reality (VR) applications
    • Blockchain technology in digital marketing
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Course Plan

Layer 2

Comprehensive Course

Rs. 7,999
  • Certificates
  • Internship
  • Tools
Layer 2

Comprehensive Course

  • Certificates
  • Internship
  • AI Implication
  • Branding Strategies
  • Profile building
  • Interview Practice
Layer 5

Fee Workshop

Rs. 000
  • Certificated
  • Interview Practice
  • Future and Growth

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    Thank you for the insightful course! The internship experience was invaluable, especially the hands-on application of real-time data tracking and strategy planning. It provided a solid foundation for practical implementation in the field of digital marketing. Looking forward to applying these skills in my career!

    Arpita Naik Student

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